JD Jernigan
Founder | CEO

Previously a Digital Agency Owner. Previously built/consulted brands on Shopify.

Rick Watson
Head of Supply Chain

20 years as a tech entrepreneur and operator exclusively in the eCommerce industry with ChannelAdvisor, Barnes & Noble.com, Merchantry, and Pitney Bowes.

Jon Ivanco
Head of Data

Principal of Boon Road and Co- Founder of FormToro. Jon has been aggregating and leveraging data for growth since 2007.

George Wescott
Head of Marketplaces

Since 2002, Geoge has been creating amazon storefronts and has been part of its evolution in becoming what it is today.

David Smith
Senior Copywriter

David brings to life the voice of every brand on our roster at Propagate. David creates concise, engaging, and converting copy for brand ads, marketing materials, and retail websites. David bridges brand strategy with creative messaging that resonates with core consumers.

Valentin Kuznetcov
Head of Operations

Val is keen to help brands elevate the most boring part of the business. Val optimizes supply chain efforts, departmental communication, and cash flow management. An eCommerce operations leader with a focus on increasing margin across brands.

Adam Baldwin
Brand Design and Direction

Adam, Alongside the creative team, ensures that each brand within Propagate develops a unique and powerful visual identity. Adam works alongside founders to develop a new brand strategy that better connects each brand to its target market.

Matt Marciante
Senior Email Marketer

As a founder himself, Matt has grown two Shopify businesses from scratch with email being a massive revenue driver. A story is the most powerful thing a brand can carry, and when told well produces a great opportunity to engage your audience. Matt's role is to use email as a strong channel to help brands engage their community.

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